Business & FinanceLifestyle & Entertainment
15 October 2020, 4:34 pm. Updated 1 second ago1 minute
Reuters examined how Japanese fashion brand Uniqlo was shifting gears to focus on post-pandemic consumer spending, reviving a popular tie-up with German minimalist designer Jil Sander for its latest collection. Baggy pants and oversized t-shirts helped Uniqlo from the steep coronavirus-led fall in sales that hit rival fashion chains such as H&M and Zara. The latest shift upmarket will give Uniqlo a new sales avenue but is not without risk, coming at a time when Japan, the chain’s biggest single market, is stuck in recession with consumers worried about a prolonged pandemic.
Topics of Interest: Business & FinanceLifestyle & Entertainment
Type: Reuters Best
Story Types: Special Report / Insight
Media Types: Text
Customer Impact: Important Regional Story