Μόδα

Reuters examines how Uniqlo shifting gears during global pandemic

Business & FinanceLifestyle & Entertainment

Reuters examined how Japanese fashion brand Uniqlo was shifting gears to focus on post-pandemic consumer spending, reviving a popular tie-up with German minimalist designer Jil Sander for its latest collection. Baggy pants and oversized t-shirts helped Uniqlo from the steep coronavirus-led fall in sales that hit rival fashion chains such as H&M and Zara. The latest shift upmarket will give Uniqlo a new sales avenue but is not without risk, coming at a time when Japan, the chain’s biggest single market, is stuck in recession with consumers worried about a prolonged pandemic.

Article Tags

Topics of Interest: Business & FinanceLifestyle & Entertainment

Type: Reuters Best

Sectors: Equities

Regions: Asia

Countries: Japan

Story Types: Special Report / Insight

Media Types: Text

Customer Impact: Important Regional Story

Source link

Show More

Related Articles

Αφήστε μια απάντηση

Η ηλ. διεύθυνση σας δεν δημοσιεύεται. Τα υποχρεωτικά πεδία σημειώνονται με *

Back to top button
Close
Close